MOTORISTS in Bromsgrove, Droitwich and Rubery are being reminded of the dangers of driving under the influence of drink or drugs during the festive period.
With the season of festivities nearly underway West Mercia Police has launched its annual campaign to raise awareness of the issues around drink and drug driving.
Over the past three years, 13 people were killed and 109 seriously injured in West Mercia following collisions where drink or drugs were recorded as a contributory factor.
Residents have been warned there is no foolproof way of calculating how much they can drink and remain under the limit or knowing how much to drink and still drive safely.
Importantly, it is hard to calculate how long alcohol may stay in the body for those driving the morning after so officers advise the safest way to do so is not to drink.
There are plenty of alternatives available with public transport, taxis and sharing designated drivers. Pedestrians are also being encouraged to stay safe during the festive season and to plan safe routes home and to drink responsibly.
Enforcing the drink and drug drive law is a 24/7 commitment for West Mercia Police and to reflect this police officers will be enforcing at all times of the day and night.
Assistant Chief Constable Martin Evans for West Mercia Police said: “There are still people out there who feel they can gamble with drinking and driving and think they know how much the limit is.
“Cracking down on those who take drugs or drink and then decide to drive is a year round commitment for us.
“However, we are very aware the festive season can present opportunities where people are tempted to drive under the influence.
“To combat this, extra patrols will be conducted in the run up to and over Christmas and New Year in a bid to tackle those who commit the unacceptable act of drinking or drug driving.
“The simple fact is, there is only one way of being sure that you are safe to drive and that is not to drink at all.”